What Google and the assistants see of your site
Most of the flaws you find online come from text typed into a box and published as it stands. That box is what the search engines and the assistants read.
The box and the page
On most sites, the title shown in search results comes from a field somebody fills in by hand, one day, blind. The field accepts anything: text that runs too long, cut off mid-word, or left empty.
The outcome shows only where your customer looks for you.
BYour Brandhttps://yourbrand.com › collections3 blocking issues
Your Brand | Discover our full collection along with our latest arrivals and current offe…
PRODUCT NAME — craftmanship recognised for three generations
BYour Brandhttps://yourbrand.com › collectionscompliant
Your Brand · workshops, collections and stockists
Pieces shaped in our own workshops, craftsmanship recognised for three generations. Collections, stockists and appointments.
- Title length
- Readable description
- Spelling and accents
Illustration: brand and search result are fictional; the checks and method are real.
The flaws that get through, every day
- The truncated title. Written too long, cut off by the engine mid-word. The first thing anyone reads of you is an unfinished sentence.
- The missing or duplicated description. The engine then makes one up itself, from whatever it finds, and your summary slips out of your hands.
- Accents and capitals. Text with its accents dropped, or all in capitals, reads badly and quotes badly. In French, a dropped accent sometimes changes the word.
- Empty modules. A broken carousel, a section left in placeholder text. The visitor sees a hole; the machine reads a blank.
- Forgotten files. A test folder, a backup page, a technical trace left reachable. What is reachable ends up indexed.
Why this now counts twice
These flaws already cost visits. Now they cost citations: an assistant asked to summarise your brand leans on the same text. A truncated title and an engine-invented description produce an invented answer as well.
The check belongs in the code, at every publication.
An automatic check, at every publication
The length of a title, the presence of a description, spelling, accents, the pages meant for internal use: all of it is checked automatically, at every publication. A check run by the machine holds, even on a Friday evening.
It is also a question of alignment. A supplier paid for repairs gains from every breakdown. We prefer to be paid for preventing them.